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Parent Portal Staff

Creating Engagement in the Parent Portal App: Tips for Daycare Providers

Updated: Apr 30, 2023

As a daycare provider, one of the best ways to keep parents engaged and connected is through a parent portal app. With a parent portal app, parents can receive real-time updates on their child's activities, schedules, and well-being, providing them with peace of mind and a sense of involvement in their child's development. However, simply having a parent portal app is not enough to keep parents engaged. Here are some tips for creating engagement in the parent portal app:

  1. Make it easy to use: The parent portal app should be intuitive and easy to use, with a user-friendly interface and clear navigation. Parents should be able to access information about their child's activities, schedules, and well-being with just a few taps on their smartphone.

  2. Send regular updates: Regular updates are key to keeping parents engaged. The parent portal app should provide real-time updates on a child's activities, meals, naps, and other important information throughout the day. This can include photos, videos, and messages from the daycare provider.

  3. Encourage feedback: Encouraging feedback from parents can help build engagement and trust. The parent portal app include a feedback feature called "Vote" where parents can share their thoughts, concerns, and suggestions with the daycare provider. The provider should respond to feedback in a timely and professional manner.

  4. Offer personalized content: Personalized content can help keep parents engaged and interested in the parent portal app. The provider can offer content that is tailored to the child's specific interests and needs, such as updates on a particular activity or subject. You can do this by utilizing the Video Channel feature.

  5. Highlight upcoming events: Highlighting upcoming events, such as field trips or parent-teacher conferences, can help keep parents engaged and informed about their child's daycare experience. The parent portal app should include a calendar or events feature that parents can easily access.

  6. Showcase milestones: Daycare providers can use the parent portal app to showcase a child's milestones, such as their first steps or first words. This can help parents feel more connected to their child's development and proud of their accomplishments.

  7. Share educational resources: Providing educational resources through the parent portal app, such as articles or videos on child development or parenting tips, can help parents feel more involved in their child's education and development. This can also help build trust and confidence in the daycare provider.

  8. Provide socialization opportunities: Socialization is an important part of a child's development, and daycare providers can use the parent portal app to facilitate socialization opportunities among parents and children. For example, the app could include a feature for setting up playdates or parent meetups.

  9. Use push notifications: Push notifications can be a powerful tool for keeping parents engaged with the parent portal app. Providers can use push notifications to send reminders about important events, updates on their child's activities, or personalized messages to keep parents informed and engaged.

  10. Provide progress reports: Providing regular progress reports through the parent portal app can help parents track their child's development and feel more involved in their education. These progress reports could include information on the child's academic progress, social development, and other milestones.

By following these tips, daycare providers can create engagement in the parent portal app, providing parents with a sense of involvement and connection with their child's daycare experience. This can lead to greater satisfaction, trust, and loyalty from parents, which can be critical for the success of any daycare provider.

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